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B2B B2C Web
Portals
:
B2C means Business 2 Customers. B2C web
portals are those portals which bring direct customers to the business
companies. It is not just only bring the other business companies but it
also bring the direct customers to the companies sells or provide
services.
More about B2C Web
Portals : Business-to-consumer ( B2C, sometimes also called
Business-to-Customer ) describes activities of E-businesses serving end
consumers with products and/or services. It is often associated with
electronic commerce but also encompasses financial institutions and
other types of businesses. B2C relationships are often established and
cultivated through some form of Internet marketing.
Classifications of B2C e-commerce
Online intermediaries
Online intermediaries are companies that facilitate transactions between
buyers and sellers and receive a percentage of the transaction’s value.
These firms make up the largest group of B2C companies today. There are
two types of online intermediaries: brokers and infomediaries.
An infomediary is a Web site that provides specialized information on
behalf of producers of goods and services and their potential customers.
Advertising-based models
In an advertising-based system, businesses’ websites have an inventory,
which they sell to interested parties. There are two guiding
philosophies for this practice: high-traffic or niche. Advertisers take
a high-traffic approach when attempting to reach a larger audience.
These advertisers are willing to pay a premium for a site that can
deliver high numbers, for example advertisements on Yahoo! or AOL. When
advertisers are trying to reach a smaller group of buyers, they take a
niche approach. These buyers are well-defined, clearly identified, and
desirable. The niche approach focuses on quality, not quantity. For
example, an advertisement on WSJ.com would chiefly be viewed by business
people and executives.
Community-based models
In a community-based system, companies allow users worldwide access to
interact with each other on the basis of similar areas of interest.
These firms make money by accumulating loyal users and targeting them
with advertising.
Fee-based models
In a fee-based system, a firm charges a subscription fee to view its
content. There are varying degrees of content restriction and
subscription types ranging from flat-fees to pay-as-you-go.
Advantages of B2C e-commerce
B2C e-commerce has the following advantages:
Shopping can be faster and more convenient.
Offerings and prices can change
instantaneously.
Call centers can be integrated with the
website.
Broadband telecommunications will enhance
the buying experience.
Challenges faced by B2C e-commerce :
The two main challenges faced by B2C
e-commerce are building traffic and sustaining customer loyalty. Due to
the winner-take-all nature of the B2C structure, many smaller firms find
it difficult to enter a market and remain competitive. In addition,
online shoppers are very price-sensitive and are easily lured away, so
acquiring and keeping new customers is difficult.
A study of top B2C companies by McKinsey
found that:
Top performers had over three times as many
unique visitors per month than the median. In addition, the top
performer had 2,500 times more visitors than the worst performer.
Top performers had an 18% conversion rate of
new visitors, twice that of the median.
Top performers had a revenue per transaction
of 2.5 times the median.
Top performers had an average gross margin
three times the median.
There was no significant difference in the
number of transactions per customer and the visitor acquisition cost.
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